Marketing | Focal Point

3 Easy Tips for Getting Your Images Indexed by Search Engines

Posted on September 30, 2013 10 Comments

One of the most important goals of being on the Internet is: getting found. Getting found it relatively easy when you write a lot of content, like the kind that is found in a blog, because search engines can easily index the written content, pick out the keywords, and determine how to rank the blog […]

10 Tips for Discovering Your Blogging Mojo

Posted on September 24, 2013 4 Comments

I am a big believer that it is important for photographers to blog, and to do it well. Your customers will live vicariously through you while reading your blog. They will share your adventures. They will get to know you and they will begin to identify with you. They will feel what you felt when […]

How Cervélo Cycles Uses Social Media to Get the Word Out

Posted on August 28, 2013 6 Comments

Cervélo Cycles was established in 1995 with 2 engineers. Their passion is to create bicycles that are aerodynamically designed for speed and winning races—and they deliver. They were the youngest and smallest bike company to ever sponsor a top-level cycling team. In the 2005 Tour de France, David Zabriske rode the fastest time trial in […]

A Modern Slant on Old Traditions

Posted on August 17, 2013 Leave a Comment

Remember the warm feeling you got when you walked into a store, bank, or restaurant and they remembered your name. If they were really good they also remembered the last thing you bought from them, or the house you just purchased, or your favorite item on the menu. And if they were really really good, […]