A Modern Slant on Old Traditions

Remember the warm feeling you got when you walked into a store, bank, or restaurant and they remembered your name. If they were really good they also remembered the last thing you bought from them, or the house you just purchased, or your favorite item on the menu. And if they were really really good, they remembered to ask about your family members, or how your recent vacation went, or if you had a full house for Thanksgiving. You went back time and time again. You knew the people that worked there by name and what their hours were. Visiting the establishment was about more than making a transaction; it was an experience. You created friends and memories there. These were the places that you talked about and shared stories about. You helped them grow through your word of mouth advertising. Read More